Ixora Team was founded in 1998 in order to develop an ambitious project, since that moment and without interruption, it has promoted a run of experiences that have led it to become the most important requirement solver in technological management systems for the world of fashion.

Costumer value chain

Communicating is an activity of vital importance in current world, a world searching for the centre between transitoriness and change. If you aren’t able to receive any information, you can’t contribute to this change, without a relation you can’t construct yourself.

The universe of fashion has an essential role in the present society and in the complex flow of communication: fashion is what you want to show or hide about yourself through camouflaging, claiming or simply identifying yourself. Image is an element of communication that makes emerge potentials, expectations and wishes, in this way everything considered out of common reality, becomes possible. Appearance, in other words, is an ideal divulgation of your personal vision about the world.

The construction of lifestyle is a special prerogative for the client, that is in search of a performance before than a product. In this scenery, the sales point represents the ideal link between desire and actuality, for this reason it must be able to create a world inside the world, where going shopping is like an emotional and sensational experience, where retail is translated into entertainment, creating a hybrid that is very trendy in fashion merchandising of today: the “retainment”. All of this may be realized if every single element is studied with care, for this reason, having thorough information is important to create a flow of communication rightly oriented to client.